Win on the shelf, the menu and the feed
Food and beverage, beauty and personal care, home, wellness and lifestyle brands that need sharper positioning to grow in retail, ecommerce, food service and culture.
Fractional CMO and brand strategy
Clear brands grow.
Strategy only matters if your business can execute it. Global brand leadership from a former Coca-Cola senior executive, sized for growing consumer brands and technology companies, without the full-time CMO price tag.
The problem
Most growth problems are clarity problems.
Your product is good. Your team is working hard. Yet the brand sounds like everyone else, your partners pull in different directions, and marketing spend is hard to tie to revenue.
That is rarely a tactics problem. It is a clarity problem: who you are for, why you win, and what everyone should do next.
- Your positioning made sense two products ago.
- Every launch starts from a blank page.
- Your agencies, retailers or distributors are not executing one plan.
- Your team needs senior leadership, but a full-time CMO is not yet the right move.
The solution
A global brand leader, sized to your stage.
Clarity Loop Advisory gives you a fractional CMO who led global brand strategy for Coca-Cola across 120+ countries and a marketing budget of more than $100 million. You get executive judgment, a proven method and a network of execution partners, for a fraction of the cost of a full-time hire.
120+countries where Alberto led Coca-Cola brand strategy
$100M+marketing budget steered across a global matrix
26Eastern European markets aligned behind one brand standard
500+marketers trained through a program he built
Our method
One method. Six steps. Every engagement.
The Clarity Loop turns market noise into clear decisions, and clear decisions into work your teams and partners actually execute.
- 01
Diagnose
Find the real problem behind the symptoms.
- 02
Discover
Uncover the consumer, shopper and occasion insights that matter.
- 03
Define
Sharpen positioning, audiences and your value proposition.
- 04
Design the system
Build the brand architecture, messaging and the role of every channel.
- 05
Direct the work
Brief agencies and align partners behind one plan.
- 06
Measure and refine
Tie marketing to revenue and profit, then loop again.
Who we help
Built for consumer brands and technology companies.
Compete on brand, not features
Consumer tech, apps, devices and platforms that compete on features and want to win on brand, the way the world's best consumer brands do.
Marketing leadership in the first 100 days
Private equity and venture-backed companies that need marketing leadership in the first 100 days, from an advisor who is an investor too.
Services
Start with a sprint. Stay for the seat.
- Marketing DiagnosticLeaders who need an honest outside view and a 90-day plan
- Brand Clarity SprintBrands that need sharper positioning and messaging, fast
- Launch Strategy SprintTeams preparing a new product, category or market entry
- Fractional CMOCompanies that need an ongoing senior marketing leader
- Strategic AdvisoryFounders and marketing leads who want a trusted sounding board
- Team Capability WorkshopsMarketing teams that need stronger strategy skills
Ready for clarity?
Book a 30-minute discovery call. You will leave with at least one useful idea, whether we work together or not.