Strategy and Positioning
Positioning, consumer segmentation, occasion strategy, value propositions, brand and portfolio architecture.
Services
Strategy that moves the business, and a plan people actually execute.
Every engagement runs on the Clarity Loop and draws on five areas of expertise. Choose a fixed-scope sprint, an ongoing fractional CMO, senior advisory on call, or a workshop for your team.
Expertise
Five areas of expertise
Executive Advisory
A strategic peer for your CEO and board: clear points of view, facilitated decisions, and a growth story investors believe.
Creative Leadership
Briefs that unlock better work, creative reviews and launch concepts grounded in consumer insight and culture.
Team Building
Coaching, marketing org design, hiring support, playbooks and training that make your team stronger after we step back.
Agency and Partner Leadership
Agency search and briefing, plus aligning distributors, retailers, franchisees and other partners you do not control behind one plan.
Ways to work with us
Start with a sprint. Stay for the seat.
Not sure where to start? Most clients begin with a Diagnostic or a Sprint.
Marketing Diagnostic
An honest, senior view of what is working, what is not, and what to do next.
- Who it is for
- CEOs, founders, investors and new marketing leaders who need clarity before they invest.
- What you get
- Leadership interviews and a review of brand, team, agencies, partners and spend
- A one-page problem statement
- A prioritized 90-day plan
- Timeline
- 3 weeks.
Brand Clarity Sprint
Positioning and messaging your whole company can use, in six weeks.
- Who it is for
- Consumer brands and technology companies whose story no longer matches their ambition.
- What you get
- Consumer, category and occasion insights
- Positioning and a one-page brand platform
- Messaging house by audience
- A creative brief ready for your agency or team
- Timeline
- 6 weeks.
Launch Strategy Sprint
Launch with a clear audience, a sharp proposition and a plan everyone can follow.
- Who it is for
- New products, new categories, new markets and retail, food service or ecommerce expansion.
- What you get
- Target audience, occasions and proposition
- Channel roles across brand, digital, social, retail and commerce
- Launch brief and 90-day activation plan
- Success metrics tied to revenue
- Timeline
- 4 to 6 weeks.
Fractional CMO
A senior marketing leader on your leadership team, part time.
- Who it is for
- Growing companies that need executive marketing leadership but not yet a full-time CMO.
- What you get
- Marketing strategy, annual plan and budget priorities
- Leadership of your team, agencies and channel partners
- A KPI scorecard tied to revenue and profit
- Board and leadership reporting
- Hiring support for your future full-time leader
- Timeline
- One to two days a week. Six-month minimum.
Strategic Advisory
A trusted sounding board for the decisions that matter.
- Who it is for
- Founders and marketing leads who have a team but want senior counsel.
- What you get
- Monthly working sessions
- On-call advice between sessions
- Reviews of plans, briefs and creative work
- Timeline
- Ongoing, month to month.
Team Capability Workshops
Build the strategy muscle your team uses every day.
- Who it is for
- Marketing teams, and investors who want stronger marketing across a portfolio.
- What you get
- Half-day or full-day workshops on positioning, briefing and the Clarity Loop
- Templates your team keeps using
- Optional follow-up coaching
- Timeline
- Half day to two days, on site or virtual.
Not sure where to start?
Most clients begin with a Diagnostic or a Sprint. Book a 30-minute call and we will suggest the right fit.