Consumer brands
Win on the shelf, on the menu, on the feed and in culture.
Food and beverage, beauty, home, wellness and lifestyle brands face crowded shelves and feeds. We bring experience from years spent building one of the world's most recognized brands, scaled to your size: sharper positioning, the right occasions, and a plan that works across retail, food service, ecommerce, social and experiences.
Moments we help with
- Repositioning a brand that has plateaued
- Entering new retailers, channels or markets
- Launching new products, flavors or sub-brands
- Building a portfolio or master-brand architecture
- Reconnecting with a new generation of consumers
Technology companies
Bring consumer-brand discipline to technology.
Consumer tech, apps, devices and platforms often compete on features until the features look the same. The best consumer brands win on meaning, occasions and habit. We help you find the human reason people choose you, and build a brand and launch plan around it, with an investor's eye on what makes a growth story credible.
Moments we help with
- A new product or category launch
- Moving from early adopters to the mainstream
- Expanding into retail or new markets
- A brand that sounds like every competitor
Partner-led brands
Brands that grow through partners.
Franchise systems, brands sold through distributors and companies that depend on retail partners face a special challenge: the people who execute are not on your payroll. Alberto spent years aligning Coca-Cola's independently owned bottlers across 120+ countries, and brings that know-how to getting partners you do not control behind one plan.
Investors
Investors and portfolio companies.
Private equity and venture-backed companies need marketing leadership fast. We support 100-day plans, brand audits, marketing team design and agency reviews, and as active investors ourselves, we speak your language.